Branding higher education: The case of Malaysian higher education promotion on the Internet

author(s) / editor(s) : 

Alexandra Samokhvalova

publication year: 

2017

publication / journal / website title: 

Kajian Malaysia

volume / issue number / newspaper date / website last viewed: 

35,2

page numbers / DOI: 

87-1074

AFRASO members: 

AFRASO II projects: 

P1-B: Afrasian higher education cooperation: between nation branding and university marketing